Understanding the Unchanging Needs of Customers: The Key to Successful Business Disruption
The ability to successfully disrupt a business is not just about introducing new and innovative ideas but also understanding what will not change. This means understanding the underlying customer needs and desires that drive the market, and finding ways to meet those...Embrace Your Ignorance: How Not Knowing Can Lead to Opportunities and Innovation
Ignorance can be a powerful tool for finding opportunities. I know this firsthand, as my ignorance led me to create the first recycled paintbrush. I was young and naive when I reached out to the president of the world’s largest paintbrush manufacturer with my...Having Your Cake and Eating It Too: Achieving Current Income and Long-Term Growth in Family Businesses
When it comes to family businesses, it’s essential to consider whether the primary focus is on current income or long-term growth. While most family businesses would say they are building for future generations, sometimes their behavior does not match that...From Setback to Success: Embracing Rejection as a Catalyst for Growth
Rejection can be a tough pill to swallow, but sometimes, it’s exactly what we need to redirect our resources into more productive opportunities. When we invest time and resources into a project or goal, it can be disheartening to face rejection. However,...
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