Blog

Here is something most salespeople never do: they never go looking for the gap. They find an industry they like, get licensed, get trained, and then do what everybody else in their office is doing. They chase the same clients, pitch the same products, compete on the...

Nobody starts at the top. Every salesperson with a thriving, well-known book of business started somewhere small — usually somewhere nobody else wanted to be. And if you are early in your career, or stuck trying to figure out where your niche even is, here is...

At some point in almost every sales career, it comes up. You are starting to find your lane. You are getting traction with a specific type of client. The referrals are starting to flow. And then a little voice in the back of your head says: What if people think that's...

There is a type of salesperson you have probably met. Maybe you have been them. They are busy all day, every day. Calls in the morning, appointments in the afternoon, follow-ups at night. They are always moving. Always chasing. And at the end of the year, when they...

How Narrowing Your Focus Grows Your Business   Let me ask you something. If I said "John Wayne," what pops into your head? Westerns, right? Sure, he made war pictures — but when you hear his name, you see a cowboy. That's his brand. That's his one thing. Now I...

When a woman starts a business, she’s not just launching a product or service—she’s building momentum for an entire community. Here in Southeast Michigan, the rise of women-owned businesses is reshaping local economies, fueling innovation, and creating opportunities...

Social Media Marketing on a Budget: A Guide for Women-Owned Startups You’ve got the passion. You’ve got the product. But what you don’t have (yet) is a full-blown marketing budget. Welcome to the startup life—where every dollar counts and DIY is a business strategy....

Networking 101 for Women: How to Build a Referral Machine in Metro Detroit If you’re a woman entrepreneur in Metro Detroit, there’s one tool that can grow your business faster than any paid ad campaign: referrals. But here's the catch—referrals don’t just happen. They...

Launching a business is exciting. You're passionate, creative, and finally calling the shots. But when it comes to marketing, many new women entrepreneurs—especially in Southeast Michigan—stumble into a few predictable traps. You’re not alone, and you’re not failing....

By Bryant Goodreau – DBG Social Connection As someone who’s deeply rooted in Macomb County’s small business community, I never imagined I’d be writing something like this. But after hearing from a close friend and former colleague, I felt compelled to speak out....