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There was a time when if you wanted to be found, you paid to be in the Yellow Pages. You bought your half-page ad, they printed your name and number, and when somebody needed what you sold, they flipped to your category and called whoever looked most trustworthy. That...

There is a version of this sales career that a lot of people are living right now. They are out there every day, working hard, making calls, setting appointments, closing deals. And every single time it comes down to the wire, the conversation ends up in the same...

At some point in most sales careers, someone sits you down and teaches you how to market the company. How to pitch the product. How to lead with the logo. How to wear the brand on your chest like a jersey and represent it everywhere you go. Nobody ever sits you down...

Here is something most salespeople never do: they never go looking for the gap. They find an industry they like, get licensed, get trained, and then do what everybody else in their office is doing. They chase the same clients, pitch the same products, compete on the...

Nobody starts at the top. Every salesperson with a thriving, well-known book of business started somewhere small — usually somewhere nobody else wanted to be. And if you are early in your career, or stuck trying to figure out where your niche even is, here is...

At some point in almost every sales career, it comes up. You are starting to find your lane. You are getting traction with a specific type of client. The referrals are starting to flow. And then a little voice in the back of your head says: What if people think that's...

There is a type of salesperson you have probably met. Maybe you have been them. They are busy all day, every day. Calls in the morning, appointments in the afternoon, follow-ups at night. They are always moving. Always chasing. And at the end of the year, when they...

How Narrowing Your Focus Grows Your Business   Let me ask you something. If I said "John Wayne," what pops into your head? Westerns, right? Sure, he made war pictures — but when you hear his name, you see a cowboy. That's his brand. That's his one thing. Now I...

When a woman starts a business, she’s not just launching a product or service—she’s building momentum for an entire community. Here in Southeast Michigan, the rise of women-owned businesses is reshaping local economies, fueling innovation, and creating opportunities...

Social Media Marketing on a Budget: A Guide for Women-Owned Startups You’ve got the passion. You’ve got the product. But what you don’t have (yet) is a full-blown marketing budget. Welcome to the startup life—where every dollar counts and DIY is a business strategy....