Blog

It is the question I get more than almost any other. A salesperson finally decides to get serious about marketing themselves, they sit down to start, and the very first thing that stops them cold is this: Which platform should I be on? They have heard LinkedIn is...

Let me ask you something. If your ideal client is a property manager, a real estate investor, a business owner, or a high-earning professional — where do you think they're hanging out online? Not TikTok. Probably not Facebook. They're on LinkedIn. Already dressed for...

Here is something that took a while to figure out — and once it clicked, it changed the way I think about content entirely. Your blog does not have to be all about what you sell. In fact, some of the most powerful blog content you will ever publish will be about...

Here is a question worth sitting with for a minute: when your ideal client types something into Google at eleven o'clock at night, what exactly are they typing? Not what you wish they were typing. Not the industry terms you use internally. Not the product name from...

Most salespeople think about content the wrong way. They write a blog. They post it. They move on. And that article — the one that took real time and real effort to put together — lives on one page of their website and does exactly one thing. That is leaving an...

Picture this. It is eleven o'clock at night. Your ideal client is in bed, phone in hand, unable to sleep. Something is bothering them. Maybe it is the house they are about to close on and they are not sure if their coverage is right. Maybe it is the HVAC system that...

The number one reason salespeople give for not having a blog is that they are not writers. They hate staring at a blank page. They do not know how to start. They write three sentences, delete them, and close the laptop. Here is the thing: you do not have to write a...

before they ever pick up a phone and call you — they see your face. That tiny circle on your LinkedIn profile. The photo at the top of your website. The image in your email signature. The thumbnail next to your name on every platform you are on. All of that is doing...

Most salespeople have a bio somewhere. On LinkedIn. On the company website. Maybe on a one-pager they hand out at networking events. And most of those bios do the same thing: they list credentials, describe products, and end with a phone number. That is not a bio....

There was a time when if you wanted to be found, you paid to be in the Yellow Pages. You bought your half-page ad, they printed your name and number, and when somebody needed what you sold, they flipped to your category and called whoever looked most trustworthy. That...