One Niche Leads to the Next How Getting Your Hands Dirty Opens Bigger Doors
Nobody starts at the top. Every salesperson with a thriving, well-known book of business started somewhere small — usually somewhere nobody else wanted to be. And if you are early in your career, or stuck trying to figure out where your niche even is, here is...The Fear of Being Pigeonholed Is Costing You Business Why Specialization Builds Trust Instead of Limiting You
At some point in almost every sales career, it comes up. You are starting to find your lane. You are getting traction with a specific type of client. The referrals are starting to flow. And then a little voice in the back of your head says: What if people think...Who Is Your White Whale? How to Find Your Ideal Client and Stop Chasing Squirrels
There is a type of salesperson you have probably met. Maybe you have been them. They are busy all day, every day. Calls in the morning, appointments in the afternoon, follow-ups at night. They are always moving. Always chasing. And at the end of the year, when they...Stop Trying to Be Everything to Everyone
How Narrowing Your Focus Grows Your Business Let me ask you something. If I said “John Wayne,” what pops into your head? Westerns, right? Sure, he made war pictures — but when you hear his name, you see a cowboy. That’s his brand. That’s...
33808 Groesbeck Hwy
Clinton Township, Mi 48035