The Secret to Local SEO Why “Insurance Grosse Pointe Shores” Beats “Insurance Michigan” Every Time
Here is a question worth sitting with for a minute: when your ideal client types something into Google at eleven o’clock at night, what exactly are they typing? Not what you wish they were typing. Not the industry terms you use internally. Not the product name...One Blog, Ten Pieces of Content How to Stretch Every Article Across Every Platform
Most salespeople think about content the wrong way. They write a blog. They post it. They move on. And that article — the one that took real time and real effort to put together — lives on one page of their website and does exactly one thing. That is leaving an...What Are Your Clients Googling at 11pm? That’s Your Next Blog Topic
Picture this. It is eleven o’clock at night. Your ideal client is in bed, phone in hand, unable to sleep. Something is bothering them. Maybe it is the house they are about to close on and they are not sure if their coverage is right. Maybe it is the HVAC system...You Don’t Have to Write to Blog You Just Have to Talk
The number one reason salespeople give for not having a blog is that they are not writers. They hate staring at a blank page. They do not know how to start. They write three sentences, delete them, and close the laptop. Here is the thing: you do not have to write a...
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