How to Write a Bio That Makes Strangers Want to Work With You The Three-Part Framework, What to Include, and What to Skip
Most salespeople have a bio somewhere. On LinkedIn. On the company website. Maybe on a one-pager they hand out at networking events. And most of those bios do the same thing: they list credentials, describe products, and end with a phone number. That is not a bio....Your Website Is Your Modern Yellow Pages And This Time, You Own It
There was a time when if you wanted to be found, you paid to be in the Yellow Pages. You bought your half-page ad, they printed your name and number, and when somebody needed what you sold, they flipped to your category and called whoever looked most trustworthy. That...Why Price Is Never the Answer And What to Lead With Instead
There is a version of this sales career that a lot of people are living right now. They are out there every day, working hard, making calls, setting appointments, closing deals. And every single time it comes down to the wire, the conversation ends up in the same...You Are the Brand Why Marketing Yourself Beats Marketing Your Company Every Time
At some point in most sales careers, someone sits you down and teaches you how to market the company. How to pitch the product. How to lead with the logo. How to wear the brand on your chest like a jersey and represent it everywhere you go. Nobody ever sits you down...
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