What Are Your Clients Googling at 11pm? That’s Your Next Blog Topic
Picture this. It is eleven o’clock at night. Your ideal client is in bed, phone in hand, unable to sleep. Something is bothering them. Maybe it is the house they are about to close on and they are not sure if their coverage is right. Maybe it is the HVAC system...You Don’t Have to Write to Blog You Just Have to Talk
The number one reason salespeople give for not having a blog is that they are not writers. They hate staring at a blank page. They do not know how to start. They write three sentences, delete them, and close the laptop. Here is the thing: you do not have to write a...The Professional Headshot Why a $150 Investment Can Pay for Itself 100 Times Over
before they ever pick up a phone and call you — they see your face. That tiny circle on your LinkedIn profile. The photo at the top of your website. The image in your email signature. The thumbnail next to your name on every platform you are on. All of that is doing...How to Write a Bio That Makes Strangers Want to Work With You The Three-Part Framework, What to Include, and What to Skip
Most salespeople have a bio somewhere. On LinkedIn. On the company website. Maybe on a one-pager they hand out at networking events. And most of those bios do the same thing: they list credentials, describe products, and end with a phone number. That is not a bio....Your Website Is Your Modern Yellow Pages And This Time, You Own It
There was a time when if you wanted to be found, you paid to be in the Yellow Pages. You bought your half-page ad, they printed your name and number, and when somebody needed what you sold, they flipped to your category and called whoever looked most trustworthy. That...
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