LinkedIn Is Not a Resume Site — It’s a Search Engine in a Suit B2B basics for salespeople who’ve been sleeping on the platform
Let me ask you something. If your ideal client is a property manager, a real estate investor, a business owner, or a high-earning professional — where do you think they’re hanging out online? Not TikTok. Probably not Facebook. They’re on LinkedIn. Already...Why Guest Writers Might Be Your Best Content Strategy Cross-Referral Blogging With Mortgage Lenders, Inspectors, Realtors, and More
Here is something that took a while to figure out — and once it clicked, it changed the way I think about content entirely. Your blog does not have to be all about what you sell. In fact, some of the most powerful blog content you will ever publish will be about...The Secret to Local SEO Why “Insurance Grosse Pointe Shores” Beats “Insurance Michigan” Every Time
Here is a question worth sitting with for a minute: when your ideal client types something into Google at eleven o’clock at night, what exactly are they typing? Not what you wish they were typing. Not the industry terms you use internally. Not the product name...One Blog, Ten Pieces of Content How to Stretch Every Article Across Every Platform
Most salespeople think about content the wrong way. They write a blog. They post it. They move on. And that article — the one that took real time and real effort to put together — lives on one page of their website and does exactly one thing. That is leaving an...What Are Your Clients Googling at 11pm? That’s Your Next Blog Topic
Picture this. It is eleven o’clock at night. Your ideal client is in bed, phone in hand, unable to sleep. Something is bothering them. Maybe it is the house they are about to close on and they are not sure if their coverage is right. Maybe it is the HVAC system...
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