We often hear about the latest and greatest innovation in technology, but have you ever considered the impact of improving everyday products? Take YETI Coolers and Thermus, for example. This brand has taken traditional coolers and thermoses and raised the bar for what we expect from them.
Gone are the days of coolers that only keep your drinks cold for a few hours. YETI Coolers have revolutionized the industry by offering products that keep ice for days, making them perfect for outdoor adventures, tailgates, and picnics. The brand understood that people wanted things to stay cooler for longer and used that as a clear focus to differentiate themselves from the competition.
The takeaway is that improving existing products can change how people live their lives every day. By focusing on a clear unchanging need, Yeti separated themselves from the competition and created products that people can’t imagine living without.
So, what everyday things can you disrupt?