The ability to successfully disrupt a business is not just about introducing new and innovative ideas but also understanding what will not change. This means understanding the underlying customer needs and desires that drive the market, and finding ways to meet those needs in new and creative ways.
For example, one thing that customers always want is convenience. This is why online shopping and home delivery have become so popular, as they offer a more convenient way for customers to purchase goods and services. Even with the rise of new technologies like virtual reality and augmented reality, the basic need for convenience will likely remain the same.
Another thing that customers always want is value for their money. This is why discount retailers like Walmart and Target have been so successful, as they offer a wide range of products at low prices. Even with the rise of new technologies and automation, the basic need for value will likely remain the same.
In addition, customers always want to feel valued and appreciated. This is why companies like Zappos, which have a reputation for excellent customer service and a culture of going above and beyond to meet customer needs, have been so successful. Even with the rise of new technologies like artificial intelligence and machine learning, the basic need for personalized attention will likely remain the same. Another example of a company that does a great job with personalized service is the clothing company Stitch Fix, which uses data and machine learning algorithms to curate a personalized selection of clothing items for each of its customers
In conclusion, successful disruption in business is not just about introducing new and innovative ideas, but also understanding what will not change. By focusing on the underlying customer needs and desires that drive the market, businesses can find new and creative ways to meet those needs and disrupt the market.