Let me ask you something. If I said “John Wayne,” what pops into your head? Westerns, right? Sure, he made war pictures — but when you hear his name, you see a cowboy. That’s his brand. That’s his one thing.
Now I say “Tom Brady.” You don’t even hesitate. Greatest quarterback of all time. The GOAT. Patriots. Rings. You know exactly what he does and exactly how well he does it.
Okay. Now I say your name.
What do people think of? Is there a one-thing that comes to mind — a specific problem you solve, a specific type of client you serve — or does it get a little fuzzy?
If it’s fuzzy, this post is for you.
