So, you launched your dream business. Your logo’s cute, your service is solid, and you’re ready to take over Southeast Michigan. But there’s one thing tripping up a lot of women entrepreneurs when they first start: marketing.
The truth? Great businesses fail every day—not because they don’t have potential, but because the world never hears about them.
At DBG Social Connection, we meet a lot of amazing women with passion, talent, and killer ideas. But even the smartest startups fall into these all-too-common marketing traps. Let’s break them down—and more importantly, show you how to fix them.
1. 🐌 Playing the “Wait Until It’s Perfect” Game
You don’t need the perfect logo, website, or tagline to start marketing. Too many women delay promoting their business until it’s “just right.” Here’s the real deal: done is better than perfect.
Fix It:
Start with what you have. Post behind-the-scenes photos. Talk about your journey. Be real. People don’t buy “perfect”—they buy people.
2. 🦗 Posting Like a Ghost, Then Hoping for Magic
You post once on Facebook, maybe twice on Instagram… and then nothing for two weeks. Then you wonder why no one is biting.
Fix It:
Marketing is a conversation, not a billboard. Show up consistently. Tell stories. Share wins. Celebrate clients. You don’t need to go viral—you need to be visible.
3. 🕵️♀️ Hiding Behind the Business Name
New entrepreneurs often post like a corporation: third-person, stiff, and faceless. But people want to know who you are, not just what you sell.
Fix It:
Put your name, face, and voice out there. Whether you’re a fitness coach, interior designer, or financial planner—you are the brand. Be the friendly expert, not the mystery woman behind the curtain.
4. 🤷♀️ Trying to Market to Everyone (And Reaching No One)
“Everyone” is not your customer. If your marketing is too broad, no one feels like you’re speaking to them.
Fix It:
Get laser-focused. Who are you really trying to help? Talk directly to that person like you’re writing a message to your best friend. If you’re helping moms in Macomb County with home organization—say that.
5. 🔍 Forgetting to Ask for Anything
This one’s big. You post about your services but never invite people to take action. No links. No ask. No direction.
Fix It:
Want someone to book a call? Say it. Want them to attend your event? Say it. Clear beats clever every time. Marketing without direction is just decoration.
You Don’t Need a Marketing Degree—You Need the Right Circle
Marketing doesn’t have to be complicated. You don’t need to spend thousands on ads or hire a full-time content team. What you do need? Support, strategy, and a little accountability.
That’s what DBG Social Connection is all about.
We’re a Southeast Michigan-based network built for real women doing real business—not big corporations, not gatekeeping gurus. Just a bunch of driven, fun, supportive entrepreneurs showing up for each other and growing together.
So if you’re tired of guessing, posting into the void, or feeling stuck…
🌐 Join the women making waves at www.dbgsc.org
🎤 Show up to an event, say hi, and find your crew
📣 Market smarter—with a circle that’s got your back
Because your business is too awesome to stay a secret.
#DBGStrong #MarketingForWomen #WomenEntrepreneurs #SoutheastMichiganBusiness #MacombNetworking #RelationshipMarketing #WomenSupportingWomen #DBGSocialConnection
