Most salespeople have a bio somewhere. On LinkedIn. On the company website. Maybe on a one-pager they hand out at networking events. And most of those bios do the same thing: they list credentials, describe products, and end with a phone number.
That is not a bio. That is a business card with extra words.
A real bio — the kind that makes someone who has never met you decide they want to work with you — does something completely different. It makes them like you, trust you, and think: this is exactly the person I need. All in about a page. All before you ever walk in the door or pick up the phone.
Here is the framework that makes that happen.
Your Bio Has One Job
Your bio lives on the front page of your personal website. Not your company’s website — yours. And it has one job: make someone who has never met you decide they want to work with you.
That means it needs to be personal enough to make them like you. Professional enough to make them trust you. And specific enough to make them think — this is exactly the person I need. Not one of those three things. All three. In about a page.
Keep it to one page. Structure it in three clear parts. Here is what each one does.
Part One: Who You Are
This is your origin story. Where you have been and what you have done. And before you say your past is not interesting enough — it is. You just have not looked at it through the right lens yet.
Spent fifteen years in a service industry before moving into sales? That is proof you know how to work with people. Raised kids before coming back to the workforce? That is discipline and commitment. Came from the trades and pivoted to insurance or financial planning? That is a specific understanding of your clients’ world that a career salesperson cannot fake.
The one exception: if something in your past was genuinely problematic, leave it out. You are curating the parts that build confidence, not writing a confession. Talk about the experience, the industries, the roles, and the life moments that made you who you are. The goal is for someone to read this and see a human being — not a walking sales pitch.
“They need to like you. They need to relate to you. You are a human being, not an always-on salesperson.” — B
This section is not about impressing anyone. It is about connecting. The reader needs to feel like they already know you a little before they get to the part where you ask for their business. That feeling — that warmth, that familiarity — is what makes the rest of the bio land.
Part Two: What You Do — And How It Helps
This is where most people go wrong. They describe what they sell. They list their products. They talk about their services. They lead with features. None of that is what a potential client actually wants to read.
What they want to read is: does this person understand my problem? And can they fix it?
So instead of “I sell homeowners insurance,” say: “I help high-end homeowners with properties valued over one million dollars make sure everything they have worked for is properly protected at a price that makes sense for their budget.” That is not a product description. That is a pain solution. It names a specific type of client, names their specific fear, and describes a specific outcome.
Or if you help businesses with AI: instead of “I teach people how to use ChatGPT,” say: “I help companies in the professional services space save billable hours and reduce operational costs by using AI to automate the tasks that have been eating their time.” Same product, completely different frame. One sounds like a course catalog. The other sounds like a problem solver.
Two things to never put in Part Two: price and commission. Not even a hint of either. You are not here to compete on cost. You are here to compete on expertise. The moment you bring up price in your bio you have turned yourself into a commodity — and commodities get shopped around.
“Never talk about price in your bio. Talk about how you help, in what way you help, and give an example of the result.” — B
End this section with a real result. One client story, one outcome, one example of what it actually looks like when someone works with you and things go right. That is the close of Part Two. Not a tagline. A result.
Part Three: How to Reach You — But Do It Smartly
Keep this section short and direct. But do not just drop your corporate email and your personal cell number and call it done. There are two decisions here that matter more than most people realize.
Your email address.
Use a professional email connected to your own domain — not a corporate email and not a personal Gmail. Here is why this matters: if you leave the company you are at now, corporate shuts down your email. Every client who tries to reach you after that hits a dead end. Your domain email stays yours forever, regardless of who you work for. That is the address that goes in your bio.
Your phone number.
Do not give out your personal cell number. Get a VoIP number — a Voice over IP line — that forwards directly to your phone. Services like Google Voice, eVoice, Nextiva, and GetVoIP all offer this starting around thirty dollars a month. Every call still rings your cell. But clients see the VoIP number, not your personal number. And if you ever change jobs or change carriers, the number travels with you. Corporate cannot take it when you leave.
“Own your phone number the same way you own your domain name. If it belongs to corporate, it leaves with corporate.” — B
End with a specific call to action. Not “feel free to reach out.” Something direct: “If you are ready to start that conversation, reach me at [email] or call [number]. I’d love to hear where you are and where you want to go.” Simple, warm, and it tells the reader exactly what to do next.
What to Skip — And Why It Matters as Much as What You Include
Here is a short list of things that do not belong in your bio, no matter how tempting it is to put them there.
Price, rates, or anything about cost.
Said it before, saying it again. The moment price shows up in your bio you are in a comparison. You do not want to be compared. You want to be chosen.
Awards and rankings nobody outside your industry cares about.
If you are in the top one percent of producers at your company, your ideal client probably does not know what that means — and if they do not know what it means, it does not build trust. Save the plaques for the wall behind your desk. In your bio, talk about outcomes for clients, not accolades for you.
Every product you sell.
Your bio is not a menu. A list of every product, service, or certification you carry is not a bio — it is a catalog page. Your bio should be about one type of client and one specific pain. Be specific. The right reader will immediately recognize themselves. That recognition is worth more than any list of products.
Jargon and industry language your client does not speak.
BOP policy. HEPA filtration. E&O coverage. Your client does not know what those mean. Write your bio in plain language — the same words you would use explaining something to a neighbor in your driveway. If you would not say it out loud to a stranger, do not write it in your bio.
Before You Write a Word: Do This Exercise First
This is where most people freeze. They know they need a bio. They sit down to write it. And nothing comes out. Here is why: they are trying to write and think at the same time. Stop doing both at once.
Before you touch a keyboard or open AI, answer these eleven questions. Do not overthink them. Do not edit yourself. Just write down whatever comes to mind. This raw material is what you are going to hand to AI to build your draft.
Part One — Who You Are:
- What did you do before your current role? Include industries, jobs, anything that shaped how you work with people. 2. How long have you been in your current field? 3. What is one thing about your personal life — a role, an achievement, a passion — that says something about your character? Coach, parent, veteran, volunteer. 4. What is one thing you are genuinely proud of in your professional history?
Part Two — What You Do:
- Who is your ideal client? Be specific — not “homeowners” but “high-end homeowners with properties over one million dollars.” 6. What is the main pain your ideal client is dealing with? 7. How do you solve that pain? Explain it in plain language, like you are talking to a neighbor. 8. What is one real result or outcome a client got from working with you?
Part Three — How to Reach You:
- What is your professional domain email address? 10. What is your VoIP or professional phone number? 11. What specific action do you want the reader to take? Schedule a call, send an email, visit a page.
Once you have those answers written down, you are ready. Open Claude or ChatGPT, paste in your answers, and ask it to write a one-page professional bio structured in three parts — warm and relatable in Part One, specific and client-focused in Part Two, brief and direct in Part Three. No jargon. No price. No commission.
When the draft comes back, read it out loud. If it does not sound like you — if it uses words you would never say in real life — go back into the conversation and tell it exactly that. “Make this more conversational.” “I would never say that — can you rephrase it?” Keep refining until it sounds like you wrote it on your best day.
What a Finished Bio Actually Looks Like
Here is a sample bio for a residential real estate agent specializing in first-time luxury buyers — built from the three-part framework:
Before getting into real estate, I spent twelve years managing client relationships in the financial services industry — which is a fancy way of saying I learned very quickly that people do not just want good advice, they want to feel like someone is genuinely in their corner. I have been helping buyers and sellers in the metro area for over eight years, and before that, I coached my kids’ soccer teams for a decade. I know what it means to show up, do the work, and actually care about the outcome. I specialize in working with professionals purchasing their first home in the $800,000 to $1.5 million range. Most of my clients are buying at this level for the first time and they come to me with the same worry: how do I make sure I am not overpaying for something I will regret? I walk them through every step of the process — from understanding what the market is actually doing to negotiating terms that protect them long after closing day. My goal is that when my clients get the keys, they feel like they made the smartest decision of their financial lives. If you are ready to start that conversation, reach me at [email] or call [phone number]. I would love to hear where you are and where you want to go.
Notice what that bio does not say. It never mentions commission. It never says competitive rates. It never lists features of the real estate process. It tells a story, names a specific client, describes a specific fear, and offers a specific outcome.
That is what your bio needs to do too.
“You are a human being, not an always-on salesperson. Make your bio prove it.” — B
Your Bio Is Not a One-Time Task. It Is a Living Document.
Once you have a solid first draft, do not lock it away and forget about it. Your bio should evolve as your niche sharpens, as your results pile up, and as the clients you serve become more specific. Read it once a year. Ask yourself: is this still who I am? Is this still who I serve? Does this still sound like me?
And remember — the bio you build for your personal website is the foundation for everything else. Your LinkedIn profile. Your Facebook page. Your email signature. Your podcast bio. All of it can be adapted from this one document. Build it right once, and it works for you everywhere.
“Build it correctly — around your name, your expertise, and your ideal client’s pain — and it works for you everywhere you go.” — B
You have done the hard part just by reading this far. Most salespeople never write a real bio in their entire career. Now go write yours.
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This post is adapted from Salesperson’s Platbook by B, available now. If this resonated with you, reach out to DBG to learn how we help salespeople build a personal platform — starting with a bio that actually works.
