The number one reason salespeople give for not having a blog is that they are not writers. They hate staring at a blank page. They do not know how to start. They write three sentences, delete them, and close the laptop.
Here is the thing: you do not have to write a single word.
You are already doing the work. Every day you explain things to clients. You walk them through problems they do not fully understand. You tell stories about situations similar to theirs. You answer the same questions over and over because those questions matter and people need the answers.
That is your blog. All of it. You are just not capturing it yet.
Here is the system that changes that — and it starts with an app and a Bluetooth headset.
The System: Talk, Transcribe, Polish
Get a Bluetooth headset — one that connects to both your phone and your computer. Then download an app called Otter. O-T-T-E-R dot ai. Free to start, and it does one thing extremely well: you talk, it writes.
Otter transcribes everything you say in real time. Every word, every sentence, every story, every explanation. While you are driving between appointments, walking the dog, sitting in a parking lot before a meeting — it captures all of it. That transcript gets downloaded, and that document becomes the raw material for your blog.
Then you take that transcript and drop it into Claude, ChatGPT, or Gemini — whichever AI you are comfortable with — and let it do the heavy lifting. You give it the raw material. It turns your words into a polished, publishable blog article.
That is the whole system. Talk. Transcribe. Polish. You never sat down to write. You just had a conversation — with yourself, with a client, with your phone — and now you have a blog.
“You’re talking right now. You talk to clients every day. You explain things, you tell stories, you answer questions. Otter captures all of it.” — B
The Prompt That Turns a Transcript Into a Blog
Once your Otter transcript is downloaded, open your AI tool of choice and use a prompt like this one. Copy it, fill in the brackets, and paste it in along with your transcript:
“Hey Claude — I’ve attached a transcript of me talking about [topic]. Please look it over and turn it into a blog article. Use a conversational tone that sounds like me talking to a client. Make sure to include these keywords and key phrases: [your keywords]. Target audience: [your ideal client]. City or region: [your area].”
That prompt does several important things at once. It tells the AI the topic. It tells it to keep your voice — conversational, like you talking to a client, not like a legal document. It tells it what keywords to weave in. And it tells it exactly who you are writing for. The output you get back will be infinitely better than if you just dumped the transcript in and said “turn this into a blog.”
Write It Like You Talk — Because That’s What Gets Read
Here is something most people get backwards: they think a blog needs to sound professional, so they let the AI produce something formal and polished and corporate. And then nobody reads it all the way through.
The blog articles that actually get read — the ones people share, the ones that drive calls — sound like a conversation. One person talking to another. Direct. A little blunt sometimes. Maybe a touch of humor. That is the voice that connects.
When you drop your Otter transcript into AI, tell it specifically to write in your voice. Give it examples of what that means. Maybe it is a tenth-grade reading level. Maybe you are a little direct. Maybe you make an analogy that your clients always remember. Whatever makes your communication yours — put that in the prompt.
Corporate flyers are written by lawyers to protect the company. You are not writing to protect anything. You are writing to connect. There is a big difference — and your clients can feel it.
“Show them, don’t sell them. Walk them down the yellow brick road, and let them come to their own conclusion.” — B
When you review the draft the AI produces — and always review it before you post — ask yourself one question: Does this walk my client down the road toward calling me? Does it show them their pain, explain the solution, and make them feel like they are already in good hands? If it does not, it is not done.
The Keyword Mistake That Makes Great Blogs Invisible
Here is where most people blow it. They write a blog — maybe they even use this exact system to write it — and the article looks great. Good sentences. Conversational tone. And it drives exactly zero traffic. Why? Because nobody searched for what they wrote.
Blogs are not about you. They are about your client.
Think about it this way. If you are an insurance agent and you know your ideal client is buying a home valued above $800,000 — you do not write a blog about cheap car insurance. The person searching for cheap car insurance is going to shop you all day long and never commit. But if you write a blog about million-dollar home insurance in Grosse Pointe, or high-value property coverage in Shelby Township — now you are speaking directly to the person who actually needs you.
Those are keywords. They are the words your ideal client types into Google at eleven o’clock at night when they are worried about something. Your job is to know those words and build them into everything you publish.
And here is the move most people never think of: you can take one blog and turn it into ten. Write the original targeting one city or neighborhood. Then four months later, drop it back into AI and say: rewrite this for a different area. Swap out the location references. That single article — already written, already polished — becomes a new page of original content that hits a brand new set of search results. Sixty seconds of work. Brand new traffic.
“Hey Claude — here’s a blog I wrote about [topic] for [City A]. Please rewrite it targeting [City B] instead. Keep the same structure, tone, and keywords, but update all location-specific references. Add any relevant local details if you know them.”
“It’s all about the words your client is looking for — the things they type into Google when they have a problem and need a solution.” — B
What to Actually Talk About When You Hit Record
The most common question after “how do I do this” is “what do I even say.” Here is the answer: the same things you say every day.
Answer the questions you get asked constantly.
Every salesperson has three or four questions they get asked by almost every new client. Those questions are your best blog topics. Why? Because if your clients are asking them, strangers on Google are searching for the answers. Turn each question into a blog. You already know the answer. Just talk through it the way you would explain it to a client sitting across from you.
Tell a story about a client situation.
You do not need to use real names. But you have a library of situations — clients who came to you with a specific problem, how it played out, what the resolution was. Those stories are gold. They are specific, they are relatable, and they demonstrate your expertise in a way that no feature list or credential ever could. Talk through one. Let Otter capture it. Let AI shape it.
Explain something your clients do not fully understand.
Every industry has complexity that clients navigate without fully understanding it. You understand it. That gap is a blog. Walk through the thing they are confused about, in plain language, the way you would explain it to someone who just asked. That article will be found by everyone who types that same confusion into a search bar.
Talk through something you just learned.
Did a carrier change a policy? Did a regulation shift? Did something happen in your market that your ideal clients need to know about? Talk through it. That kind of timely, relevant content is exactly what search engines reward and what clients share.
One More Strategy: Guest Writers Who Reach Your Same Client
Your blog does not have to be all about what you sell. In fact, some of your most powerful blog content will be about things you do not sell at all — because it will be written by the other professionals chasing your same ideal client.
Think about who else wants the same person you want. If you are an insurance agent writing for first-time homebuyers, who else is after that client? The mortgage lender. The real estate agent. The home inspector. What if each of you wrote a blog article from your own area of expertise — and you published them together, each one pointing back to the others?
Suddenly that first-time homebuyer searching Google finds an article about MSHDA loans, one about what to look for in a home inspection, one about getting the right homeowners insurance, and one about the best neighborhoods to raise a family. All on one site. All pointing at each other. All pointing at each expert individually.
Google rewards that. It is called link credibility — the more quality sites that point to yours and that you point back to, the more Google trusts you. And the more Google trusts you, the higher you show up in search results.
If a potential guest writer hesitates because they are not a writer — show them this. Show them Otter. Show them the system. Most people will be flattered to be asked and relieved to find out how easy it actually is.
“Your blog doesn’t just sell your product. It builds a neighborhood around your ideal client — and you’re the one who lives at the center of it.” — B
The Blog Is Already in You. You Just Have to Let It Out.
You have been having the conversations that make great blog content for your entire career. You have been explaining things, telling stories, answering questions, solving problems. All of that expertise has been living in your head and evaporating into the air.
Otter changes that. AI changes that. The system we just walked through turns your talking into searchable, shareable, compounding content that works for you long after the conversation is over.
You are not a writer. You do not have to be. You just have to hit record — and let the tools do the rest.
“The blog isn’t about writing. It’s about showing up. Your voice is out there even when you’re in the field.” — B
Go download Otter. Pick one topic. Hit record. Talk for ten minutes about something your ideal client needs to know.
You just wrote a blog.
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This post is adapted from Salesperson’s Platbook by B, available now. If this resonated with you, reach out to DBG to learn how we help salespeople build a content system that works for them — without ever having to stare at a blank page.
