Grow Your Network with a Simple Note: How LinkedIn Connection Requests Can Spark Big Opportunities

In today’s fast-moving digital world, networking doesn’t just happen in boardrooms and coffee shops — it happens in your inbox.

If you’re using LinkedIn to expand your professional reach, here’s a game-changer most people overlook: attaching a personal note when sending a connection request.

At DBG Social Connection, we believe in building real relationships, whether it’s face-to-face at one of our events or digitally through tools like LinkedIn. And a well-crafted note can be the start of something big.

Why Connection Notes Matter

When you send a LinkedIn request without a message, it’s like walking up to someone at a networking event, smiling, and saying nothing. You might get a polite nod, or you might be ignored. Now imagine instead saying:

“Hey, I noticed we both work with small businesses in Michigan. Would love to connect and share ideas!”

That short sentence instantly creates context, relevance, and rapport. It tells them:

  • Who you are

  • Why you’re reaching out

  • How this connection can benefit them

In other words — it makes you memorable.

How a Short Note Can Unlock Big Growth

A single connection can lead to:

  • A referral for your business

  • An invite to a podcast or event

  • A partnership opportunity

  • Access to private industry groups or masterminds

  • Even just a great conversation that sparks a new idea

For members of DBG, especially those in Macomb, Oakland, and Wayne Counties, this can translate into real, local opportunities. It’s not just about growing your digital contact list — it’s about planting seeds for real-world collaboration.

What to Say (Even If You’re Not a “Writer”)

You don’t need a perfect pitch. Here are a few short examples you can tweak for your industry:

  • “I work with local business owners in Michigan — always looking to connect with like-minded professionals!”

  • “We both help small businesses grow. Would love to share ideas and resources.”

  • “I see you’re also in the insurance/marketing/real estate space. Let’s connect and exchange insights.”

A note like that can boost your response rate significantly — and gives your new contact a reason to hit “Accept.”

Turn That First Message Into Real Networking

Once they connect? Follow up.

Send a thank-you message. Ask a simple question. Invite them to check out DBG’s next event or our blog. That’s where digital networking becomes real connection.

Final Thought: Relationships Start With Hello

DBG Social Connection was built on the idea that relationships fuel business. Whether you’re networking at one of our events in St. Clair Shores or connecting with someone online — it all starts the same way: a personal message.

So next time you send a LinkedIn request, don’t skip the note.
Your next great connection could be one sentence away.


🔗 Want to learn more ways to build your network using social media and in-person events?
Join DBG Social Connection today — where Michigan businesses connect, collaborate, and grow together.

👉 Visit dbgsc.org to get involved