Launching a business is exciting. You’re passionate, creative, and finally calling the shots. But when it comes to marketing, many new women entrepreneurs—especially in Southeast Michigan—stumble into a few predictable traps.
You’re not alone, and you’re not failing. You’re just figuring it out.
Let’s skip the shame and dive into five of the most common marketing missteps women business owners make—and how to fix them before they cost you time, money, or momentum.
🚫 Mistake 1: Waiting Until Everything Is “Perfect”
Here’s the truth: Perfect doesn’t pay the bills.
Too many new entrepreneurs delay launching their brand or posting online until the logo is flawless, the website sparkles, or the Instagram grid is gallery-worthy. Meanwhile, opportunities pass them by.
Fix It: Launch with what you have. People connect with progress more than perfection. Talk about your journey. Be raw. Be real. Be out there.
🐢 Mistake 2: Inconsistent Posting (a.k.a. The Social Media Vanish Act)
Posting once a month and hoping the world shows up? Not how this works. Visibility is currency, and silence can cost you trust.
Fix It: Choose 1–2 platforms and show up regularly—even if it’s just 2–3 times a week. Use scheduling tools. Batch your content. Your presence needs to match your ambition.
🧍 Mistake 3: Hiding Behind the Brand
Your business has a name, sure—but you’re the face. Women often play small, thinking a logo will speak for itself. It won’t.
Fix It: Show up. Literally. Share your face, your story, your “why.” People do business with people—especially ones they trust. Let them get to know you.
📢 Mistake 4: Talking to Everyone (Which Means No One)
Trying to speak to everyone leaves your message too generic. The result? Crickets. Confusion. And a lot of wasted energy.
Fix It: Know your audience. Speak directly to your ideal customer like you’re having coffee. Be specific. Be clear. Be helpful.
🧊 Mistake 5: Never Asking for Action
If your post doesn’t tell people what to do next, they’ll scroll on by.
Fix It: End every post, video, or email with a direction: book a call, leave a comment, sign up, DM you. People are busy—don’t make them guess what’s next.
👯♀️ You Don’t Need to Do Marketing Alone
The good news? These mistakes are easy to fix—and you don’t have to do it alone. At DBG Social Connection, we help women in Macomb, Oakland, and Wayne counties grow their businesses through relationships, real-world support, and local referrals.
We’re not just a networking group—we’re your business-building circle.
🌐 Join us today at www.dbgsc.org
📍 Build with other women who get it
🎯 Start marketing smarter—with a support system that sticks
Because your business deserves to be seen—and celebrated.
#DBGStrong #SoutheastMichiganBusiness #WomenEntrepreneurs #MarketingMistakes #MacombCountyNetworking #OaklandCountyWomenInBusiness #BuildYourBrand
