Blog
The Fear of Being Pigeonholed Is Costing You Business Why Specialization Builds Trust Instead of Limiting You
At some point in almost every sales career, it comes up. You are starting to find your lane. You are getting traction with a specific type of client. The referrals are starting to flow. And then a little voice in the back of your head says: What if people think that's...
Who Is Your White Whale? How to Find Your Ideal Client and Stop Chasing Squirrels
There is a type of salesperson you have probably met. Maybe you have been them. They are busy all day, every day. Calls in the morning, appointments in the afternoon, follow-ups at night. They are always moving. Always chasing. And at the end of the year, when they...
Stop Trying to Be Everything to Everyone
How Narrowing Your Focus Grows Your Business Let me ask you something. If I said "John Wayne," what pops into your head? Westerns, right? Sure, he made war pictures — but when you hear his name, you see a cowboy. That's his brand. That's his one thing. Now I...
Why Supporting Local Women-Owned Businesses is Good for the Whole Community
When a woman starts a business, she’s not just launching a product or service—she’s building momentum for an entire community. Here in Southeast Michigan, the rise of women-owned businesses is reshaping local economies, fueling innovation, and creating opportunities...
“Social Media Marketing on a Budget: A Guide for Women-Owned Startups”
Social Media Marketing on a Budget: A Guide for Women-Owned Startups You’ve got the passion. You’ve got the product. But what you don’t have (yet) is a full-blown marketing budget. Welcome to the startup life—where every dollar counts and DIY is a business strategy....
“Networking 101 for Women: How to Build a Referral Machine in Metro Detroit”
Networking 101 for Women: How to Build a Referral Machine in Metro Detroit If you’re a woman entrepreneur in Metro Detroit, there’s one tool that can grow your business faster than any paid ad campaign: referrals. But here's the catch—referrals don’t just happen. They...
Top 5 Marketing Mistakes New Women Entrepreneurs Make (and How to Fix Them)
Launching a business is exciting. You're passionate, creative, and finally calling the shots. But when it comes to marketing, many new women entrepreneurs—especially in Southeast Michigan—stumble into a few predictable traps. You’re not alone, and you’re not failing....
Is Connect Macomb Fading from the Small Business Scene? A Personal Reflection
By Bryant Goodreau – DBG Social Connection As someone who’s deeply rooted in Macomb County’s small business community, I never imagined I’d be writing something like this. But after hearing from a close friend and former colleague, I felt compelled to speak out....
Top 5 Marketing Mistakes New Women Entrepreneurs Make (and How to Fix Them)
So, you launched your dream business. Your logo’s cute, your service is solid, and you’re ready to take over Southeast Michigan. But there’s one thing tripping up a lot of women entrepreneurs when they first start: marketing. The truth? Great businesses fail every...
The Power of Female-Led Networks: Why Women Entrepreneurs Need Stronger Circles
Behind every successful woman in business? A circle of other powerful women cheering her on—and helping her grow. In Southeast Michigan, women-owned businesses are thriving in ways we’ve never seen before. But the secret to long-term success isn’t just hustle—it’s...