Blog
🎙️ The Rise of Podcasting: Why Michigan Businesses Need to Pay Attention
In a world where connection is everything, podcasting has become one of the fastest-growing tools for building community, brand awareness, and trust. For small businesses in South East Michigan, it's more than a trend—it’s a golden opportunity. 📈 Podcasting by the...
AI & Marketing – The Dynamic Duo Kick-off!
Alright, marketing maestros! Ever heard the phrase "data is the new oil"? In today’s digital revolution, AI is the DJ spinning the hottest tracks, transforming marketing from a game of guesswork to a science of precision. Consumers are living, breathing, and even...
The Art of Giving in Networking: Why Helping Others Builds Stronger Relationships
Networking is often misunderstood. Many view it as a means to an end—a way to collect business cards, make sales, or gain referrals. But true networking, the kind that fosters genuine connections and long-term success, is rooted in a simple yet powerful concept:...
How to Work a Room: The Art of In-Person Networking
In a world where social media and virtual meetings dominate professional interactions, the ability to work a room in-person has become a lost art. However, real-world networking remains one of the most powerful ways to build relationships, grow your business, and...
Why Rent When You Can Own? The Power of a Website for Michigan Businesses
In today’s digital world, most business owners rely on social media to promote their brand. Whether it’s Facebook, LinkedIn, or Instagram, these platforms help us connect, market, and grow. But here’s the truth: you don’t own them. At any time, an algorithm change,...
Why Specialization is the Key to Building a Thriving Business Network
In the world of networking and business growth, one common mistake entrepreneurs make is trying to appeal to everyone. While casting a wide net may seem like the fastest way to grow, it often leads to scattered efforts and diluted results. Instead, the most successful...
Revolutionizing the Ordinary: Lessons from YETI’s Success
We often hear about the latest and greatest innovation in technology, but have you ever considered the impact of improving everyday products? Take YETI Coolers and Thermus, for example. This brand has taken traditional coolers and thermoses and raised the bar for what...
Understanding the Unchanging Needs of Customers: The Key to Successful Business Disruption
The ability to successfully disrupt a business is not just about introducing new and innovative ideas but also understanding what will not change. This means understanding the underlying customer needs and desires that drive the market, and finding ways to meet those...
Embrace Your Ignorance: How Not Knowing Can Lead to Opportunities and Innovation
Ignorance can be a powerful tool for finding opportunities. I know this firsthand, as my ignorance led me to create the first recycled paintbrush. I was young and naive when I reached out to the president of the world's largest paintbrush manufacturer with my idea. At...
Having Your Cake and Eating It Too: Achieving Current Income and Long-Term Growth in Family Businesses
When it comes to family businesses, it's essential to consider whether the primary focus is on current income or long-term growth. While most family businesses would say they are building for future generations, sometimes their behavior does not match that answer. We...